SilverBlog

Wisdom from our industry experts and our SilverLink magazine.

 
 

Blog Tag: employee engagement

Company culture and employer branding go hand in hand. But which is which? Are they the same? Company culture can be defined as the shared beliefs, values and practices of an organization. Employer brand is how a company is perceived as an employer and what value it provides to attract and retain employees.

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It's been said that "a comfort zone is a beautiful place, but nothing ever grows there." Perhaps Wayne Simmonds knew this when he began selling dust mop services for an up-and-coming franchise business known as Dust-Tex in the late 1950s. Fresh from active duty in the U.S. Navy, Wayne returned to Omaha, Nebraska with his young family and worked for the business until it was eventually acquired by American Uniform Company.

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Change is in the Air
The transition to a new administration often creates the expectation for change – change in legislation and policies that, among many things, could significantly impact the way businesses operate in the United States. Most would describe the Trump administration as “employer friendly,” which has caused speculation that federal oversight regarding employment practices liability (EPL) will be less aggressive under our new President. Sounds like positive news for employers, right? Well, not so fast.

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Compensation is one of the most important (and sometimes most controversial) human capital efforts of any company. Your compensation strategy will have a large impact on the bottom line, but a smart one can bring a huge return on investment. A strong approach to compensation will prove its worth by bringing you great employees and incentivizing the ones you have to perform at their best.

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